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Booked Out Blueprint
Welcome!
Welcome + Introduction to the Course (3:12)
Optimizing Your Instagram Page
What is Optimizing & Why Is It Important? (4:42)
Switching to a Professional or Creator Account on IG (3:51)
Making the Most of Your Instagram Bio (17:45)
Adding IG Profile Buttons (4:47)
Adding Your Location (5:04)
How to Get Found in Potential Client Searches Online (9:21)
Adding & Optimizing IG Highlight Bubbles (22:48)
Pinning IG Posts to Your Profile - How to Do It & Which Posts to Pin (8:40)
Optimize Your Instagram Page Checklist
Optimizing Your Facebook Business Page
How to Get Found in Potential Client Searches on FB (4:06)
Making the Most of Your About Section (4:47)
Facebook Reviews (1:09)
Adding + Optimizing a Services Tab (6:10)
How to Connect Your Instagram + Facebook Business Pages (6:36)
Optimize Your Facebook Page Checklist
Google My Business Masterclass - Everything You Need to Know to Get Bookings on Autopilot with GMB
Video Masterclass (42:54)
Action Steps To-Do List
Content Ideas Guide
How to List Your Business If You Don't Want the Full Address Listed on Google (Best for Home Based Salons/Studios or Mobile Service Providers)
How to Set Up FAQs in GMB Chats
Optimizing Your Booking Process
Difference Between Social Media + Your Booking Site (1:00)
How to Get Your Online Booking Page Found in Online Searches (1:46)
Writing Service Descriptions that Help Clients Know Exactly What to Book (5:54)
How to Optimize Your Booking Process If You Don't Use Online Booking (1:24)
Potential Clients Don't Read Everything - Here's What To Do About It (1:54)
All About Your Newly Setup Client Funnel (1:40)
Optimize Your Online Booking Page Checklist
Attracting Ideal Clients to Book with You
What Are Ideal Clients, Why Do I Want Them to Book, & Who Are My Ideal Clients? Full Breakdown (27:30)
Becoming Magnetic to Loyal, Like-Minded, Ideal Clients
Why You Need a Personal Brand (5:09)
What's the Difference Between a Personal Brand & a Business Brand? (3:55)
Anchoring In Your External Why and Creating Your Mission Statement & Brand Values (8:51)
Creating Your Visual Branding (24:50)
Consistency in Your Branding + Tangible Branding (2:43)
Audience Growth - Get Seen By Local Potential Clients Online Daily in 30 Minutes or Less
What is Audience Growth + Why Is It Important (4:57)
Booking Clients + Getting Local Followers from Facebook Recommendation Posts (17:28)
Exploding Your Local Instagram Following (32:33)
Creating Connections with Your Local Followers (23:19)
Get Seen Game Plan
All About Content Creation that Attracts Your Fav Clients
Finding Your Content Creation Flow (7:48)
The 2 W's of Content Creation (6:30)
Content Themes + Ideas (20:13)
How to Batch Work Content (17:27)
How to Stay on Top of Content Creation Without Batch Working (16:53)
Using IG Insights to See How Your Posts are Performing (7:16)
Filler Pics - Yes or No? (5:19)
Captions that Convert (18:51)
Photo Taking + Editing (12:31)
Canva Tutorial (24:41)
Should You Offer Free Services for 'Exposure'? (4:45)
How to Get Better Engagement on Instagram (6:47)
Jump Starting Building Your Clientele in a New Area (15:47)
Getting Started With Email Marketing (10:13)
Crafting Your 5-Star Client Experience to Your Ideal Clients
The 5 Building Blocks of the Client Experience (12:09)
Communication with Clients Online + In-Person (15:33)
Client Experience Messaging Points Homework
Business Mindset to Keep You Moving Forward
Anchoring Into Your Internal Why (9:22)
Recognizing + Overcoming Limiting Beliefs (27:49)
Setting Social Media Boundaries (17:32)
BONUS: Lash Business Policies Guide
PDF Guide
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Captions that Convert
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